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Siyu Fang

Multidisciplinary designer with a strong focus on graphic and fashion design,
bringing over 7 years of experience turning strategy into compelling brand visuals.

With a commercial foundation from Istituto Marangoni in Milan and an MFA from UT Austin, I combine practical execution and design methodology to help brands stand out in competitive markets.

Panichii

From patisserie to lifestyle café, a six-year journey through design, strategy, and seasonal storytelling that sparked 100+ monthly UGC posts.

Rhapsody

A three-culture capsule merging Andean, Italian, and Maasai influences under an industry brief from Stella Jean.

FunFun

Overseas Chinatown, seen as “foreign” in its own homeland, turned through design into a walk-in magnet with 200+ posts in three months.

Light of Passion

Marketing-driven design turning brand challenges into a spring/summer collection balancing stage drama and everyday wear.

Tsaocaa Austin

From overwhelming options to guided clarity, a menu redesign that turned complexity into faster, friendlier ordering.

Naia™ Fabric Trend Book

From technical fibers to fashion-ready ideas, a design tool bridging Naia™ innovation with seasonal design applications.

CompanAIn

A speculative AI video showing how AR companions could help introverts, built through experimentation and fine-tuning with multiple AI tools.

Invisible Margins

Speculative wearables challenging extrovert-centered norms, reimagining emotional connection, personal space, and gaze in social interaction.

Empathy Advent Calendar

An interactive tool introducing beginner design students to empathy and user perspective through eco-centric, multi-sensory challenges.

Screen Printing Workshop

A hands-on course helping learners overcome creativity misconceptions and build confidence through structured, playful screen-printing activities.

WORK

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