Naia™ Fabric Trend Book
Commissioned by Eastman, the project showcased five new Naia™ sustainable textiles. Built to bridge the gap between fiber innovation and fashion use, the book translated technical properties into clear seasonal directions and design applications for apparel design and sourcing teams.
Trend Research
Fabric Applications
Sustainability
Trend
Connected fabrics
with runway insights
Translation
Visual concepts
show design potential
Adoption
Supported apparel teams
in fabric selection
Trend Research
For apparel teams to adopt Naia™ fabrics, a clear application context was needed. My research drew on WGSN forecasting and runway analysis (Vogue Runway) to frame seasonal directions. Each fabric was positioned within these trends, turning technical details into design scenarios that show how the textiles can live in future collections.
Showcase
The five new textiles build on Naia™’s core qualities: soft touch, drape, and low-impact production. Each was presented through visual scenarios, showing its properties, trend relevance, and fashion applications.
